“Whatever I wrote had to work,” she remembers of the stressful learning curve.
Two months later, Jepsen says she was told to hand in her sophomore album. Bieber soon urged his manager, Scooter Braun, to sign Jepsen to School Boy Records, Braun’s label. To date, it’s the 25th-most-watched video on YouTube and has sold more than 18 million singles globally. īy early 2012, the song experienced an aggressive push that made it one of the biggest hits of the decade. ” Once they added producer Josh Ramsay’s pop sensibilities, it took less than four months for tween-pop royalty Justin Bieber to tweet about the song and upload a video with Selena Gomez lip-syncing the shameless pickup line. Then, in her mid-20s, a “wonderful problem” fell into her lap: While Jepsen was on tour in 2011 with her longtime guitarist Tavish Crowe, the two struck songwriting gold with “ Call Me Maybe.
EMOTION CARLY RAE JEPSEN PROFESSIONAL
Jepsen grew up in Mission, and studied musical theater at the Canadian College of Performing Arts before deciding to become a professional singer post-college. Before 2011, the only people who’d heard of the British Columbia native were fans of Canadian Idol, on which she placed third, and anyone who listened to her debut album, the Colbie Caillat–sounding Tug of War, released in 2008 to little fanfare.
The last four years have changed Jepsen’s life both barely and completely. Three years after having a massive pop hit and stumbling on an immediate follow-up, Jepsen’s trying to reclaim her career - while also reinventing what it means to be a modern pop star. At the same time, the album is an attempt to grow as an artist, in the process shedding any personal limitations that could prevent her from establishing a legacy. Most of the world, especially the music business, had written her off as a one-hit wonder following 2012’s monster “Call Me Maybe.” With Emotion, Jepsen is challenging naysayers to give her some credit while she navigates what she calls the “scary, brave new world” of life after a colossal hit. If an aura of anxiety shrouds Jepsen, it’s understandable: These next few months are make-or-break for her. “I might cry while I do it,” she lets out a nervous laugh, her crystal-blue eyes framed by a tousled fringe. “I needed the dark hair to match my mood,” she jokes about the exhausting press cycle that has brought her to New York City in support of her third albu m, Emotion, out this week.Īdding to that weariness are her plans for that evening: Jepsen, 29, is also in town to induct Cyndi Lauper into the Songwriters Hall of Fame, where in just a few hours she’ll have to perform “Time After Time” in front of her idol. She’s even harder to recognize with her jet-black bob, the result of an impulsive chop-and-dye job she did in June. Walking into the Burger Joint at Le Parker Meridien Hotel, a soft-lit gem tucked away in midtown Manhattan, she blends right in with the summer lunchtime bustle of tourists and brave - or dedicated - locals. Photo: Elizabeth Weinberg/The New York Times/ReduxĬarly Rae Jepsen doesn’t stand out.
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